Factors influencing product line decisions

Author: tedi

August undefined, 2024

One of the key jobs of the marketing manager is to select a mix of compatible products for the firm that promotes efficiency in selling, production, pricing, promotion, and distribution. The product line decisions are (1) product line expansion, (2) product line reposition and (3) product line … See more A product line is a group of products that are closely related because they function similarly, are sold to the same customer groups, are marketed through the same types of outlets, or … See more An executive of the company is responsible for managing a particular product line, and, in doing so, he needs two important … See more Product repositioning is a strategy that changes the target market for a given product. The critical difference between product extension … See more The marketing executive would consider the opportunities for product line expansion once a product has achieved market success, adding related products to the line to increase the target market. Although possible … See more WebApr 10, 2024 · Although it isn’t feasible for marketers to react to the complex, individual profiles of every single consumer, it is possible to identify factors that tend to influence …

Product line decisions & Product Life Cycle - SlideShare

WebApr 6, 2024 · Unfortunately, the demand for consumer goods is affected by many different factors including product price, consumer income and expectations. In this article, we’ll discuss the different market factors … WebJun 16, 2005 · The results indicate that the quality of new product evaluation decisions is affected by four major sets of factors, namely the nature of the task, the type of … spry solutions

7 Important Factors That Influence The Buying Decision …

WebApr 11, 2024 · The product mix can be expanded, contracted, or modified depending on the following factors: Profitability- Every company has an aim of maximizing its profits and for this, they try to make certain changes in the product mix such that it has a positive impact on the company’s profitability. WebMar 18, 2024 · Moreover, there are many factors affecting pricing decisions. The reason is that the price is a very sensitive issue for the customers in their purchasing behavior. … WebJun 16, 2005 · The decision maker-related factors cover the expertise and diversity of people involved in new product evaluation. The elicitation-related factors are about the way the opinions of the new product decision makers are elicited. Finally, the aggregation-related factors are about the way different opinions are aggregated in new product … spryson inc

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Online shopping: Factors that affect consumer purchasing behavior

WebOct 16, 2024 · This is because there are only seven main factors that influence consumers' willingness to buy products through E-commerce: price, availability, social proof, scarcity, product detail, conditions ... WebApr 13, 2024 · The factors influencing product design or factors that affect design are as follows: Customer Requirements Functionality Cost Materials Durability Shapes Cultures … sprys of launceston ukWebThree important factors are whether the buyers perceive the product offers value, how many buyers there are, and how sensitive they are to changes in price. In addition … spry source

"WebJun 24, 2024 · Making decisions that reflect positively on a brand can increase trust in its products or services and promote growth. An organization that updates its visual style, … " - Factors influencing product line decisions

Factors influencing product line decisions

Chapter 8: Product Decisions - Food and Agriculture Organization

WebAnalyst Experience • Provide analytical support within an internal control environment. • Assist in the execution of the operational risk program for the line of business. • Create and ... WebBefore long, our every thought, decision and activity are all working in harmony to bring into existence what we _____. * refine: 다듬다, 1;2;3;4;5 : Whose story it is affects what the story is. Change the main character, and the focus of the story must also change.

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http://www.onlinereadershub.com/factors-influencing-change-in-product-mix/ WebOct 1, 2024 · We used 'Likert scale' to measure the attitude of respondents. The empirical evidence of our study shows that the price of a particular product, perceived quality, Role of Media Awareness...

WebFeb 19, 2016 · Advertising and distribution factors: Advertising and distribution factor may be the one of the reasons for the change in production mix. If the advertising and distribution organization are the same, the company may take the decision to … WebConsumer behavior is influenced by certain key factors. These include personal, psychological, social and situational factors. These factors can be permanent or temporary, but they all affect consumer decision-making, either one at a time or in unison with one or more of the others.

WebJun 16, 2005 · Elicitation-related factors. The third factor influencing the outcome of a decision is the way the opinions of new product decision makers are elicited. There … WebAug 8, 2024 · Factors influencing pricing decisions are: Objectives of Business Competitive Environment Product and Promotional Policies of the Firm Nature of Price Sensitivity Conflicting Interests between Manufacture and Intermediaries Routine Pricing Decision Active Entry of Non-business Groups in Pricing Decisions Objectives of Business

WebOct 23, 2024 · Factors Influencing Change in Product Mix No exact number of products to be manufactured and marketed by a firm can be determined. This number depends upon the product line strategy, cost of production, demand factor, and the objectives of the marketing department and so on.

WebApr 14, 2024 · Product Line pricing. This strategy is linked to the kind of features of the product. E.g., a phone might have a different price whether it has a 4k camera build in or not. ... While looking into factors influencing the price strategies, ... External factors have a great influence on pricing decisions, but cannot be completely controlled by the ... sheri chambersWebDec 25, 2024 · The factors affecting product decisions are: Growth; Market-share; Cash flow; Profitability; Content: Product Decision. What is a product? Layers or Levels of … spry spearmint gumWebThe managerial personnel have to decide upon number of factors relating to a product. These decisions are broadly categorised into three: 1. Product item. … spry spearmint toothpaste saleWebDec 1, 2016 · Product decision. 1. Product Line Decisions & Product Life cycle From- BADM Dept. 2. Basic Concept A product can be defined as a collection of physical, … spry sports corporationWebMar 4, 2024 · Pricing Decisions. The influencing factors for a price decision can be divided into two groups: (A) Internal Factors and (B) External Factors (A) Internal … sheri chamberlainWebNov 24, 2024 · The Consumer Buying Process: How Consumers Make Product Purchase Decisions. Watch on. Quick Note: Many factors affect customer buying behavior, such as personal factors, psychological … spry spearmint gum 550Web9.2 Describe How Decision-Making Differs between Centralized and Decentralized Environments; ... The reason the snow boot product line was showing an operating loss was due to the allocation of common costs. Consideration should be given to the way allocated costs are assigned to the various products to determine if the allocation is … sheri chaney jones